Built for the Multi-Hyphenate Creator Economy
Digital is the most expansive era of talent — and the one with the fewest safeguards. Creatives have historically been priced out of ownership while building the businesses everyone else profits from. Legacy agency models weren't built for this kind of talent, or the future they're creating.
Hyphen is.
We represent Creators who build their own audiences, their own distribution, and their own platforms — without waiting for gatekeepers to hand them a career. At the center of everything is HyphenShare, a first-of-its-kind profit share program that aims to give both Creators and their managers financial stake in the agency's growth. Everyone rows in the same direction, toward the same upside.
We work across beauty, fashion, parenthood, lifestyle, fitness and wellness, sports, action and adventure, finance, culture, and beyond — with talent managers who accelerate and amplify what Creators have already built themselves.
Built for the Multi-Hyphenate Creator Economy
Victoria Bachan
A 12+ year veteran of CAA, Sony Music, and Whalar, Victoria led a roster of 300+ creators as Global President of Sixteenth. She has pioneered creator houses for Black and Latinx talent, launched creator-owned brands including Nami Matcha and Nonipup, and brokered partnerships with Nike, Google, Amazon, and Sephora. A regular speaker at Cannes Lions, SXSW, VidCon, and Tribeca, she has been recognized by Variety, Business Insider, and Campaign US.
Alicia Rose
Having worked in Influencer Relations for almost 2 decades, Alicia first operated on the brands’ side/Buyer, before becoming a Talent Manager, and then an Attorney, she counsels through a pragmatic lens of what the creator economy is actually prioritizing day-to-day (as related to NIL) + industry evolution. Her most fun accolade includes inventing the influencer trip in 2012. Bi-coastal between Los Angeles and Raleigh, she co-founded Hyphen to solve the creator industry’s biggest agency/management problem: poaching of the talent/creators, and poaching of the employees/managers/agents. This is a billion dollar industry, there is plenty to go around, and Hyphen is about adding more chairs to the table, not locking people out of rooms they don’t even know exist.
