Hyphen is the first of its kind talent management group built to give Creators and Talent Managers a financial stake in the agency they’re building, together.
Hyphen is a new to market talent management group with a founding mission to professionalize the Creator Economy, and aim to extend real financial ownership to the people building it. Built specifically for the multi-hyphenate Creator, the people who build their own audiences, their own distribution, their own platforms, without waiting for gatekeepers to hand them a career.
At the center of the Hyphen launch is HyphenShare, a first-of-its-kind talent AND manager profit share program/options pool that gives Creators and their managers a financial stake in the agency’s development and future. This empowers everyone to row in the same direction all driving for financial success, together. We want our creators and managers to participate in the enterprise upside.
Digital is the most expansive era of talent and the one with the fewest safeguards. As we've seen, creatives have historically been priced out of ownership while building the businesses everyone else profits from. The legacy models were not designed for this type of talent and the future they are creating. Hyphen is.
Hyphen represents talent across the ever-evolving global verticals, including beauty, fashion, parenthood, lifestyle, fitness/wellness, sports/action/adventure, finance, culture, and beyond. All are Creators who are building full ecosystems themselves, but with the acceleration and amplification that managers bring to better optimize their career opportunities.
The agency was Co-Founded by Victoria Bachan and Alicia Rose, and is in partnership with an initial investment from the Reign Maker Group.
Founded by Victoria Bachan and Alicia Rose
Victoria Bachan is Co-Founder and CEO of Hyphen, and one of the most consequential builders in the Creator Economy.
Her 12-year+ career spans CAA, Sony Music, Wasserman, and Whalar, where she led 300+ Creators as Global President of Sixteenth.
She has pioneered Creator houses for Black and Latinx talent, launched Creator-owned brands like Nami Matcha and Nonipup, and brokered deals with Nike, Google, Amazon, and Sephora.
A sought-after speaker at Cannes Lions, SXSW, VidCon, and Tribeca, Tori has contributed to Rolling Stone and is recognized by Variety, Business Insider, and Campaign US as a defining voice in the industry.
She mentors South Asian executives through The Salon and supports her community through Play Inspired.
When Tori’s not reshaping the industry, you'll find her exploring New Jersey towns with her husband and dog.
Alicia Rose is Co-Founder and COO of Hyphen, and one of the most experienced legal and operational minds in the Creator Economy.
A California-barred Attorney with certificates in Mediation and Commercial and Government Contracts, she has spent 17+ years working across every side of the industry.
She started as a brand-side executive, talent manager, and attorney specializing in NIL, marketing, entertainment, and sports law.
Alicia has negotiated over 10k+ brand partnership deals globally and is widely credited with inventing the influencer trip in November 2012.
Bi-coastal between Los Angeles and Raleigh, Alicia is a passionate advocate for women's sports and a proud LGBTQ+ military wife.